The Story Behind Lively.
Lively is a contemporary yet down-to-earth boutique located in Durango, Colorado. Serving the community since October of 2015, Lively is inspired by women's beauty; whether dressed for work, yoga or a hike, dinner dates, or casual coffee with friends. Loving the local community and meeting new visitors, Lively is excited to offer today's style that compliments who you are!
Each of our collections is chosen with love, and we are proud to feature a wide variety of local and small and sustainable businesses that reflect our mission statement.
| OUR MISSION |
The lively team gives the friendliest service for each guest to have a personalized experience. Lively represents active, fashion-forward women of all ages who care about their community and world! We provide local, ethical, sustainable, and quality fashion.
| OUR VISION |
Our purpose is to always meet new people and create new long-lasting relationships. We aim to foster connections within and outside our community. We believe that how you dress represents who you are and we want to help you define the best version of yourself. All women are beautiful.
Meet the Lively Team
Johnna.
| OWNER |
Hometown: Abqaiq; Saudi Arabia; Las Vegas, NV
Favorite brand at Lively: Of course, all of them! She enjoys meeting local artists and designers from all over the world to represent Lively.
Favorite place in Durango: The hiking trail behind her house. Johnna feels so blessed to be close to nature in Durango.
More about Johnna: Johnna grew up overseas in an international community igniting her love for people from all walks of life. She discovered her passion for fashion at an early age, playing “Store “as a young girl and later dreaming of working in the fashion industry. She studied marketing in college and merged her passion for fashion with marketing and sales beginning a career in retail and moving into roles of sales representative and buyer in Chicago, Amsterdam, and Las Vegas. She also merged her heritage and career experiences, collaborating with local designers in the Philippines to start an import handbag business. She now lives in Durango with her husband, Brett (a Durango native), and their sons, enjoying an active mountain lifestyle! Johnna continues to pursue her childhood dream as the owner of Lively boutique and feels blessed to raise her three boys in Durango, Colorado where she calls home!
Misty.
| STORE MANAGER |
Hometown: Fort Worth, TX
Favorite brand at Lively: Z Supply
Misty chose Z Supply because it’s a great quality at a good price and the styles are great on all body types.
Favorite place in Durango: El Moro or Pop Sushi
More about Misty: Misty moved to Durango in 2013. She is married and has two kids. She has worked at Lively for 5 years and absolutely loves her job. Lively holds a special place in her heart and her favorite thing is seeing smiling faces walk through the door. Misty spends her free time with family and friends as well as volunteering. She also enjoys camping, paddle boarding, gardening, and of course shopping.
Nikkolette.
| STYLIST / MARKETING COORDINATOR |
Hometown: Jensen Beach, FL
Favorite brand: Saltwater Luxe
Nikkolette chose Saltwater Luxe because they always have the cutest clothes for ANY occasion and they’re made so well!
Favorite place in Durango: Derailed Pour House
More about Nikkolette: Nikkolette graduated with a degree in criminology and a degree in psychology from Florida State University. She moved to Durango 2 years ago in search of a new adventure with her husband, Wes. In her free time, she enjoys hiking, paddleboarding, shopping, traveling, and hanging out with her seven fur babies Penny, Ollie, Axel, Ranger, Alani, Felix and Fryer. During the winter, you can find Nikkolette shredding the gnar on the ski slopes!
Maura.
| STYLIST |
Hometown: Durango, CO
Favorite brand at Lively: Crystal Hartman
Maura picked Crystal Hartman as her favorite because each piece is handmade in Durango and is completely one of a kind and unique.
Favorite place in Durango: Switchback Tacos
More about Maura: Maura is a senior at Durango High (and is very close to graduating!) She was born in Maryland and has lived there and here in Durango, on and off. She is new to the Lively team and in her free time she enjoys hanging out with her friends and spending lots of time outside!
Alex.
| STYLIST |
Hometown: Austin, TX
Favorite brand at Lively: WYETH
Alex loves WYETH because they are such a great accessory and so versatile to any outfit!
Favorite place in Durango: Bakers Bridge is her go to hangout spot near town when she wants to relax.
More about Alex: Alex just moved here to Durango from Austin, Texas in August 2022. She is studying Environmental Science at Fort Lewis College. Alex likes to go on hikes, camp, and swim during the warmer months. During the winter, Alex enjoys skiing and shopping on Main Street.
Myla.
| STYLIST |
Hometown: Durango, CO
Favorite brand at Lively: ĀLIVIA
Myla loves the brand ĀLIVIA. Creating bold and bright clothing from the creators who have disabilities, ĀLIVIA is committed to having a story behind every stitch, and giving back with each purpose.
Favorite place in Durango: Anywhere where her friends are, which usually ends up being Purgatory or Zia, for some great skiing and some great burritos.
More about Myla: Myla was born in Albuquerque, NM, and moved to Durango early on, where she has lived ever since. She is now a junior at Durango High School, where she plays varsity golf and takes on as many classes as she can. Whenever she has free time, you will find her skiing with her friends, playing golf, studying in the hopes of passing all of her classes, or doing art, specifically watercolor.