Your favorite boutique nestled in the heart of Durango, Colorado

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Nominate lively in the Best of Durango 2026!

We’re honored to be nominated in this year’s Best of Durango! If you love shopping local with us, we would be so grateful for your nomination in Best Clothing Store, Best Footwear, and Best Jewelry Store. Thank you for supporting lively (a boutique) and our amazing community year after year!

Nominate lively for Best Clothing Store

Nominate lively for Best Footwear

Nominate lively for Best Jewelry Store

Upcoming Events:

Free Friday Yoga

Every Friday
8:30-9:30 AM
Start your Friday feeling refreshed and centered with our Free Friday Yoga at lively. Join us for a relaxed, all-levels class designed to help you stretch, breathe, and ease into the weekend alongside our amazing community. Whether you’re a seasoned yogi or just looking to move your body, everyone is welcome. Just bring your own mat and get ready to flow with us!

Sign Up Here!
4th of July Sale

July 3rd & July 4th
Cue the red, white, and cute! Our 4th of July Sale is here! Join us July 3rd in-store for 20% off one full-price item at the highest value, then celebrate July 4th with BOGO 50% off your lowest priced item in-store. Shopping from home? Enjoy 20% off everything online both July 3rd and 4th with the code JULY4TH. It’s the perfect time to grab those pieces you’ve been eyeing and refresh your summer wardrobe!
Open Play Mahjong

August 20th
Doors open at 5 PM
5:30-6:30 PM
Join SW Mahj Club for another fun night of Mahjong, mingling, and a little retail therapy at lively!
Grab a drink, browse lively’s fabulous finds, and settle in for an evening of Open Play.
Whether you're coming to sharpen your skills, meet new mahj friends, or simply enjoy a stylish night out, this event is the perfect mix of tiles, trends, and good company.
Bring your 2026 NMJL card and/or TML BIG CARD and get ready to shuffle up and play!
Seats are limited, so grab your spot and come sip, shop, and shuffle those tiles with us!

Sign Up Here!

Have a question? Call us!

970-247-1982

Introducing the July Lively Lady: Emma Adams!

Step into summer with the latest edition of the Lively Lookout! From mesh flats and raffia details to colorful European-inspired sneakers and heeled thong sandals, we’re sharing the footwear trends we’re loving this season. Plus, get to know this month’s Lively Lady, Emma: a creative, adventure-loving local whose mountain lifestyle and effortless style perfectly embody the spirit of lively. Read the full feature by clicking the link below and get inspired for summer style adventures ahead!

Lively Lookout

Niki Bryant Photography

lively (a boutique) Hours:

Monday - Thursday: 10 am - 6 pm

Friday - Saturday: 10 am - 7 pm

Sunday: 11 am - 6 pm

More than a boutique.

Lively is more than a boutique — it is a place where people come to connect with one another, and our store provides a fun and supportive environment to unwind.

With events such as Free Yoga Fridays at the store, live music, Sip & Shops, and the yearly fashion show, Lively strives to foster a connection both within and outside the community.

We are here to help you find the best you!