Your favorite boutique nestled in the heart of Durango, Colorado

An Evening of Style: Lively’s 8th Annual Spring Fashion Show!

Join us for an unforgettable evening of fashion, music, and celebration as Lively Boutique and iAM MUSIC present the 8th Annual Fashion Show—our biggest and most exciting production yet.

This year’s Spring Garden Party–themed show takes place at the historic Henry Strater Theater, creating the perfect setting for an elegant night of style and creativity.

Kick off your evening at Lively Boutique, now located inside the theater building, where you can enjoy pre-show shopping and a complimentary glass of champagne before each show.

The evening features two shows, each with two stunning fashion sets showcasing Lively Boutique’s latest spring styles on the runway. Between sets, enjoy live music from iAM MUSIC artists, creating a vibrant and immersive atmosphere throughout the night.

VIP Experience Includes:
• Front-row seating
• Complimentary drink
• Bottle of champagne

Guests will also enjoy light appetizers, cocktails, and a curated selection of auction items available throughout the evening.

Most importantly, all proceeds benefit iAM MUSIC’s youth music programs—supporting scholarships, internships, and access to instruments for the next generation of musicians.

Come celebrate an incredible night of fashion, music, and community. We can’t wait to see you there!

Doors open at lively (a boutique) (located inside the Henry Strater Theater building): 5:00 PM & 7:00 PM
Enjoy shopping + a complimentary glass of champagne before each show!

Show Times:

Show #1: 5:30 PM – 7:00 PM

Show #2: 7:30 PM – 9:00 PM

Ticket Prices:

$50 GA

$75 VIP

Upcoming Events:

  • Free Friday Yoga

    Every Friday

    8:30-9:30 AM

    Start your Friday feeling refreshed and centered with our Free Friday Yoga at lively. Join us for a relaxed, all-levels class designed to help you stretch, breathe, and ease into the weekend alongside our amazing community. Whether you’re a seasoned yogi or just looking to move your body, everyone is welcome. Just bring your own mat and get ready to flow with us!

  • Spring Fundraiser Fashion Show

    April 24th

    Get ready for an unforgettable evening as lively and iAM Music team up for our Spring Fundraiser Fashion Show — a celebration of fresh fashion, live music, and community impact. We’re showcasing our favorite new-season looks on the runway while raising support for iAM Music’s incredible mission to empower young musicians in Durango.

    Expect vibrant spring outfits, local models you know and love, and the energy-filled sounds of iAM Music bringing the whole night to life. It’s fashion, art, and heart—wrapped into one inspiring event.

    Join us, show your support, and step into spring with purpose. 🌷✨

Have a question? Call us!

970-247-1982

Introducing the March Lively Lady: Selena Recker!

March is here, and we’re stepping into the season with bold color, soft florals, and playful layers. From vibrant monochrome moments to romantic spring dresses and effortless everyday looks, this month’s blog is all about fresh energy and confident style. Plus — don’t miss our featured Lively Lady, Selena.

Lively Fall/Winter Hours:

Monday - Thursday: 10 am - 6 pm

Friday - Saturday: 10 am - 6 pm

Sunday: 11 am - 5 pm

 

More than a boutique.

 

Lively is more than a boutique — it is a place where people come to connect with one another, and our store provides a fun and supportive environment to unwind.

With events such as Free Yoga Fridays at the store, live music, Sip & Shops, and the yearly fashion show, Lively strives to foster a connection both within and outside the community.

We are here to help you find the best you!

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