Your favorite boutique nestled in the heart of Durango, Colorado
Upcoming Events:
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New Years Sale
January 1st 10 AM-6 PM
We’re ringing in the New Year with a 50% OFF Winter Blowout Sale! Cozy knits, layers, and cold weather favorites are making their final exit. Once they’re gone, they’re gone. Snag the deals and start the year looking cute!
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Women's Resource Center Clothing Drive
February 7th 10 AM-1 PM
Let’s show up for our community. lively is hosting a clothing drive with DHS benefiting the Women’s Resource Center — drop off your donations January 3rd through February 3rd right here at lively. Every warm layer and gently-loved piece helps support women in need. Thank you for giving with us! 🤍👗
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Spring Fundraiser Fashion Show
TBD
Get ready for an unforgettable evening as lively and iAM Music team up for our Spring Fundraiser Fashion Show — a celebration of fresh fashion, live music, and community impact. We’re showcasing our favorite new-season looks on the runway while raising support for iAM Music’s incredible mission to empower young musicians in Durango.
Expect vibrant spring outfits, local models you know and love, and the energy-filled sounds of iAM Music bringing the whole night to life. It’s fashion, art, and heart—wrapped into one inspiring event.
Join us, show your support, and step into spring with purpose. 🌷✨
Introducing the December Lively Lady: Cathy Mewmaw!
Get inspired for every festive invitation this season! Our newest lively lookout is filled with holiday party outfit ideas to help you sparkle at every gathering. Plus, we’re highlighting our December Lively Lady, Cathy, and her effortlessly chic style! From festive florals to statement textures, you’ll find all the inspiration you need to celebrate in confidence. Tap into the holiday magic and see what’s new on the December lively lookout!
Lively Fall/Winter Hours:
Monday - Thursday: 10 am - 6 pm
Friday - Saturday: 10 am - 6 pm
Sunday: 11 am - 5 pm
Make an appointment with our Hat Bar Specialist, Alex, so she can work her magic on your favorite hat! She offers styling with ribbon, playing cards, feather, matchbooks and hat branding with a design of your choice!
More than a boutique.
Lively is more than a boutique — it is a place where people come to connect with one another, and our store provides a fun and supportive environment to unwind.
With events such as Free Yoga Fridays at the store, live music, Sip & Shops, and the yearly fashion show, Lively strives to foster a connection both within and outside the community.
We are here to help you find the best you!
Join our Newsletter!
We would love to have you as part of the Lively Family! Sign up to receive emails about special promotions, the Lively Lookout, and much more.
