Your favorite boutique nestled in the heart of Durango, Colorado
Upcoming Events:
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New Years Sale
January 1st 10 AM-6 PM
Fresh year, fresh finds ✨
Kick off the New Year with major savings at lively! Score up to 50% off winter favorites in-store, plus 25% off sweaters & jackets online with code NEWYEAR25. Cozy layers, cool styles, and the perfect excuse to refresh your closet for the year ahead. Don’t wait — these deals won’t last!
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Women's Resource Center Clothing Drive
Drop Off: January 5th - February 5th
Let’s show up for our community. lively is hosting a clothing drive with DHS benefiting the Women’s Resource Center — drop off your donations January 5th through February 5th right here at lively. Every warm layer and gently-loved piece helps support women in need. Thank you for giving with us! 🤍👗
Scroll down to see our boutique hours for drop off!
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Spring Fundraiser Fashion Show
TBD
Get ready for an unforgettable evening as lively and iAM Music team up for our Spring Fundraiser Fashion Show — a celebration of fresh fashion, live music, and community impact. We’re showcasing our favorite new-season looks on the runway while raising support for iAM Music’s incredible mission to empower young musicians in Durango.
Expect vibrant spring outfits, local models you know and love, and the energy-filled sounds of iAM Music bringing the whole night to life. It’s fashion, art, and heart—wrapped into one inspiring event.
Join us, show your support, and step into spring with purpose. 🌷✨
Introducing the January Lively Lady: Julie Johnson!
In this month’s lively lookout, we’re celebrating a truth we deeply believe — style only gets better with time. From timeless pieces to confident dressing at every stage of life, this month’s feature is all about ease, intention, and wearing what feels like you. Plus, meet our January Lively Lady, Julie, whose effortless style and quiet confidence remind us that great fashion isn’t about age, it’s about presence. Grab a cup of coffee and dive in!
Lively Fall/Winter Hours:
Monday - Thursday: 10 am - 6 pm
Friday - Saturday: 10 am - 6 pm
Sunday: 11 am - 5 pm
Make an appointment with our Hat Bar Specialist, Alex, so she can work her magic on your favorite hat! She offers styling with ribbon, playing cards, feather, matchbooks and hat branding with a design of your choice!
More than a boutique.
Lively is more than a boutique — it is a place where people come to connect with one another, and our store provides a fun and supportive environment to unwind.
With events such as Free Yoga Fridays at the store, live music, Sip & Shops, and the yearly fashion show, Lively strives to foster a connection both within and outside the community.
We are here to help you find the best you!
Join our Newsletter!
We would love to have you as part of the Lively Family! Sign up to receive emails about special promotions, the Lively Lookout, and much more.
