Your favorite boutique nestled in the heart of Durango, Colorado
Upcoming Events:
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Black Friday & Small Business Saturday Sale
November 28th-29th
Get ready, lively lovers — our biggest sale of the year is almost here! Enjoy 20% OFF everything, including sale items! ✨
All items are final sale with no returns or exceptions. Shop in-store or online and score your favorites before they’re gone! 💛
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Noel Night
December 5th 10 AM-10 PM
Join us for the most magical night of the season! Roll the dice and try your luck at getting a Yahtzee for extra discounts on your favorite lively pieces. Come sip, shop, and celebrate with us! 🎄✨
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Sip & Shop Mahjong Event
December 11th 6-8 PM
Join us and SW Mahj Club for a festive evening filled with laughter, holiday sparkle, and some retail therapy. Whether you’re a Mahjong pro or just love a good time with friends, this night is all about connection, community, and a little friendly competition while surrounded by your favorite lively looks.
💵 $15 per person
💗 Bring: Your 2025 NMJL card
Sip something merry, shop our latest holiday arrivals, and play a few hands in your most fabulous festive fit. (Because nothing says “season of joy” like a winning hand and a new outfit!)
👉 Reserve your spot today — space is limited!
Payment can be sent to Venmo or PayPal: @swmahjclub within 24 hours to secure your seat.
Let’s make this holiday one to remember — Mahjong tiles, twinkle lights, and all. 🎄💃
Introducing the December Lively Lady: Cathy Mewmaw!
Get inspired for every festive invitation this season! Our newest lively lookout is filled with holiday party outfit ideas to help you sparkle at every gathering. Plus, we’re highlighting our December Lively Lady, Cathy, and her effortlessly chic style! From festive florals to statement textures, you’ll find all the inspiration you need to celebrate in confidence. Tap into the holiday magic and see what’s new on the December lively lookout!
Lively Fall/Winter Hours:
Monday - Thursday: 10 am - 6 pm
Friday - Saturday: 10 am - 6 pm
Sunday: 11 am - 5 pm
Make an appointment with our Hat Bar Specialist, Alex, so she can work her magic on your favorite hat! She offers styling with ribbon, playing cards, feather, matchbooks and hat branding with a design of your choice!
More than a boutique.
Lively is more than a boutique — it is a place where people come to connect with one another, and our store provides a fun and supportive environment to unwind.
With events such as Free Yoga Fridays at the store, live music, Sip & Shops, and the yearly fashion show, Lively strives to foster a connection both within and outside the community.
We are here to help you find the best you!
Join our Newsletter!
We would love to have you as part of the Lively Family! Sign up to receive emails about special promotions, the Lively Lookout, and much more.
