l i v e l y is a contemporary, yet down to earth boutique that is located in the heart of Durango, Colorado.  Opening in the fall of 2015, l i v e l y is inspired by a woman's beauty whether she is studying for that final college exam, volunteering at her child's school, rushing to squeeze in her yoga class or having a fun night out with her girlfriends!  Loving the local community and meeting new visitors, l i v e l y is excited to offer today's style that compliments who you are!  

Now offering FREE YOGA in store every Friday before store opens... 8:30~9:30am. Bring your mat and a friend and check out the classes from local professional instructors.  



Johnna grew up overseas in an international community, igniting her love for people from all walks of life.  She discovered her passion for fashion at an early age, playing "store" as a little girl and later dreaming of working in the fashion industry.  She studied Marketing in college and merged her passion for fashion with marketing and sales beginning her career in retail and moving into roles of Sales Representative and Buyer in Chicago, Amsterdam and Las Vegas.  She also merged her heritage and career experience, collaborating with local designers in the Philippines to start an import handbag business. She now lives in Durango with her husband, Brett(a Durango native), and their sons, enjoying an active mountain lifestyle!  Johnna continues to pursue her childhood dream as the owner of  l i v e l y boutique and feels blessed to raise her 3 boys in Durango, Colorado where she calls home!